Handguns Kill essays

Handguns Kill articles Envision getting a charge out of a film at Cinema 10, eating a feast at Taco Bell, or in any event, sitting in class at school while individuals surrounding you are conveying stacked weapons! In spite of the fact that this may appear to be fantastic, it is conceivable in light of the fact that the second alteration of the United States Constitution gives residents the option to have and convey weapons. It is justifiable that Americans would need to have firearms, for example, shotguns and rifles for the well known game of chasing. In any case, it is crazy that our administration would permit individuals to convey handguns. Handgun ownership ought to be carefully constrained, in light of the fact that they are made exclusively to slaughter individuals, they have expanded the homicide rate in the U.S., and they have even permitted youngsters to effortlessly murder other kids. The primary explanation handguns ought to be banned for common residents are on the grounds that their fundamental reason for existing is just to execute other individuals. For what reason would our nation permit us to reserve the privilege to possess an item that is fatal? Our administration appears to need to ensure us. For instance, safety belt laws and cruiser head protector laws were made to ensure our lives. The EPA implements contamination laws to keep us protected and sound. The FDA reviews food and tests medications to ensure American residents are not hurt by dreadful food and hazardous medications. However, our legislature permits pretty much anyone to possess and stroll around with weapons. It doesn't show up our administration truly thinks about our wellbeing. In the event that it did, handguns would be prohibited for the overall population, on the grounds that their solitary reason for existing is to execute individuals. Second, we should boycott the ownership of handguns, in light of the fact that the murder and burglary have such a horror rate. We generally tune in and watch the news where a theft or murder included gunfire or a cop being injured or slaughtered. Clearly, there was a firearm included. This adds to our horror rate, and is another explanation handguns ought to be prohibited. The third and perhaps main motivation that citiz ... <!

The Types of Ways to End An Essay

The Types of Ways to End An EssayFinding ways to conclude an essay can be difficult. It doesn't have to be, though. With a little creativity and a lot of hard work, you can find a solution to your own essay problems. That is why it is important to understand the possible types of ways to conclude an essay.The first way to conclude an essay is known as the 'conclusion as excerpt.' This type of conclusion will always begin with an introduction. In this type of essay, the introduction is designed to introduce the main ideas of the essay. It is an effective way to persuade the reader to continue reading. Many students are unfamiliar with this concept and do not know how to start their essay.The second way to conclude an essay is known as the 'conclusions section.' This type of conclusion will explain the major points of the essay in one sentence. It will also explain how the writer believes the major points of the essay are relevant to other topics in the essay. The 'conclusions' section is a great way to conclude an essay, but a student should be careful not to extend the length of their essay with too many 'conclusions.'The third way to conclude an essay is known as the 'copywriting' conclusion. This type of conclusion can be difficult to write, but with a little practice, a student can produce a satisfactory conclusion without too much difficulty. This is usually the final option that a student will choose when they are trying to conclude an essay without using any sample essays.When you are using this option, a finishing draft of the concluding paragraph should be provided before the essay is submitted. This final paragraph should include a 'quote' from the essay. The quote should relate back to the main point of the essay.As much as possible, try to avoid repeating information from the essay. If the student finds that they need to repeat the information to make the essay more clear, or if it is found that the essay was too long for their needs, then they shoul d cut the essay short by cutting the main point of the essay. Instead of the closing paragraph, cut the essay short and read the essay out loud.The ending paragraph is probably the most difficult part of the essay. To get the best ending, a student should not write any endings for the first paragraph, but instead should concentrate on the first two paragraphs, and after this should take some time to be able to write good conclusion paragraphs.After the first two paragraphs are completed, they should re-arrange the final paragraph so that the author can include one line at the end of the paragraph. The best way to finish a good essay is to use a finishing draft of the essay. This will ensure that the ending paragraph is finished and will look professional when the essay is printed.

Standardized Testing free essay sample

It is safe to say that you are one of the numerous understudies who pack in a long time of contemplating the night prior to a test that has been worrying all of you week? You get up the following morning apprehensive and brimming with tension, just to accept a similar test as every other person, under indistinguishable conditions from every other person. Sounds reasonable right? Well I don’t trust it is, and here’s why. State sanctioned tests were made to test the information on an understudy over a specific course or subject. The ACT and SAT, for instance, are made out of four numerous decision areas for the most part including math, english, science and perusing. Well here’s the interesting thing, everybody is extraordinary. A few understudies flourish at composed tests where a few understudies come up short. A few understudies are better at introductions where different understudies are most certainly not. In view of the distinctions in student’s capacity to learn and hold data brought about by a wide range of encouraging strategies and models secured, state sanctioned testing has become a temperamental method to gauge a student’s information and ought to be supplanted by different methods, for example, utilizing e-portfolios or execution based evaluation. We will compose a custom paper test on State administered Testing or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page A portion of the fundamental issues with state administered tests, for example, the ACT or the SAT incorporate attempting to precisely quantify an understudies information over a specific arrangement of subjects and a marvel including instructors called â€Å"teaching the test†. In a 2013 discourse to the American Educational Research Association, Secretary of Education Arne Duncan said â€Å"State evaluations in science and English frequently neglect to catch the full range of what understudies know and can do,† he said. â€Å"Students, guardians, and instructors know there is substantially more to sound training than picking the correct answer on a different decision question† (Evans). I totally concur with Arne Duncan on this issue. On a run of the mill government sanctioned test you have around a twenty five percent possibility of finding the solution right. Conceivably, you could have an understudy who doesn't have the foggiest idea about the material by any means, however could figure directly on the greater part the appropriate responses and get acknowledgment for it. Being an understudy who has taken the ACT more than once, I can genuinely say I feel like the ACT was a poor portrayal of my insight over the subjects tried on. Presently with the marvel called â€Å"teaching the test† which is the place educators base their educational plans on state tests, understudies become subject just to material that will be found on the test. This not just purposes instructors to need innovativeness inside the educating of the course, yet in addition motivations understudies to get constrained to learning test taking abilities. Despite the fact that government sanctioned testing can be hurtful to student’s innovativeness, there are a few options in contrast to this issue. One option in contrast to government sanctioned testing, identifying with the SAT and ACT, would be the utilization of electronic portfolios or e-portfolios. Terrel Rhodes, VP for quality, educational plan, and evaluation at the Association of American Colleges and Universities (AACU) says that â€Å"E-portfolios give a way to gathering doled out work, just as understudies achievements in non-study hall settings, with the goal that workforce, entry level position directors, and others can survey it and total or disaggregate the outcomes, contingent upon the motivations behind the assessment† (1). Essentially e-portfolios would be an assortment of student’s singular work consistently, sorted out into an envelope that the instructor would approach consistently. This envelope would enable the educator to see how every single understudy learns and give a review on how much every understudy detracted from the course, what not to instruct in the next years and what to cover all the more vigorously. This option is more powerful and individual than a normalized numerous decision test since it allows the instructor to by and by see how every individual understudy is advancing consistently. As far as school affirmations, if your portfolio was imparted to your preferred universities, it would permit school admissions to see your improvement consistently. So rather than simply observing an ACT test score that an understudy could have possibly speculated on for the greater part the appropriate responses, they would have the option to see a portfolio demonstrating how well prepared and arranged for school the understudy is. It would be an extraordinary method for telling if the understudy would be a solid match for their program or not. Given the current information, I accept e-portfolios would be an incredible option in contrast to state sanctioned testing. Another option in contrast to state administered testing is execution based appraisal. â€Å"Performance evaluations measure aptitudes, for example, the capacity to coordinate information across disciplines, add to crafted by a gathering, and build up a strategy when gone up against with another situation† (Brudali). This varies from government sanctioned testing in the way that instructors center more around the way toward realizing, where state administered testing centers around the item. Rather than utilizing tests that are different decision that require an understudy to pick the one right answer, execution based evaluation intermittently employments bunch ventures, hands-on tasks, expositions and verbal introductions to decide a student’s information and aptitudes over a specific arrangement of subjects. Another preferred position to execution appraisal is that â€Å"Performance evaluations furnish educators with more data about the adapting needs of their understudies and empower them to change their techniques to meet these needs† (Wren). Instructors really attempt to evaluate every single understudies learning process and direct the class appropriately, letting understudies remove more from addresses. Having this kind of evaluation in secondary school would profit understudies immensely in school. Having involvement in verbal introductions and hands on activities will furnish the understudy a head start with abilities you requirement for school. These aptitudes would be utilized for interviews, bunch extends in labs and discourses allowed consistently. Execution based evaluation would hugely profit and get ready understudies for school and would be an incredible option in contrast to government sanctioned testing. Realizing that there are as of now demonstrated answers for state sanctioned testing, let me ask you for what reason you are as yet taking them? Studies have plainly demonstrated that state sanctioned testing is an off base and temperamental approach to show the information on understudies. Not just that, examines have likewise demonstrated that various strategies, for example, e-portfolios and the presentation based appraisals are a progressively precise and powerful method for showing an understudies information over different subjects. So why don’t you step up to the plate? Join a club like understudy gathering, a club where you have a state with what goes on with your school and the choices being made. Start an appeal against state administered testing and let understudies get included. Not just that, let your locale get included. Inform your loved ones concerning the weaknesses of state administered testing and its powerlessness to gauge students’ information. There are numerous ways you can engage in your school and network to have a state in the choices being made with issues, for example, government sanctioned testing. You should simply step up and follow up on it. With all the current information, I really accept state administered testing is a horrendous method to mirror a student’s information and there are numerous choices that can be given instead of it.

How Much Time You Spent Play A Video Game - Free Essay Example

Have you ever thought about how much time you spent play a video game? Or have you ever thought about are video games bad or good?Video games should be banned because it causes many harsh problems for a person. Video games should be banned because of violence. Have you ever raged at a video game so much that you broke something? There are many incidents about parents killing their child because of video games, like when a mother killed her 17 year old boy because he kept using disrespectful language while playing video games, and there is another one when a young boy stabbed to death because of his uncle raging at a video game, and theres one when a 14 year old girl shot her brother because he interrupted her gaming session while playing gta, and there was a boy who shot his grandmother because he was mad while playing gta, and there was one boy who shot BOTH his parents because he was playing cod and lost many times, then he found a gun in the closet and decided to shoot both his parents because he was in rage, and a man killed his step son for loud noises from playing video games, all these children, friends, parents KILLED their parents, children,friends Video games should be banned because of many health problems There are many health problems that come from video games. Like fatigue, fatigue is when a person is extremely tired, and video games cause poor hygiene, poor hygiene is when a person doesnt wash themselves for a long time,video games can cause migraines from intense concentration or could cause eye strains, you could get carpal tunnel syndrome which titans the carpal tunnel which tightens the carpal tunnel in your wrist,these are only some of the problems video games cause. Video games should be banned because of there cost. Video games like ark survival evolved cost $59.99 us dollars, thats a lot for just a game, the concept of the game is the player tames dinosaurs and crafts himself gear to survive in a island filled with kinds of dinosaurs. Another game is overwatch which cost 39.99 to 59.99 pounds, the concept of this game is 6 players in a team and another 6 players in another team and they fight with the character of their own choice. Another game is called no mans sky which is a game where the player gathers resources to fix his space ship and when he does he could go to space and visit many creatures and many galaxys. There are 2 games that come from an animation called dragonball, the first is dragon ball xenoverse which cost $49.99, the games concept is you fight evil people to save the course of history, the other game is called dragonball fighterZ which costs $73.99 and the games concept is to fight clones of good people which made them evil, but the game is in 2d, think about all this money and think about all the things you could buy with all that money like maybe chairs maybe tables or plates or any kind of silverware Or you could buy a laptop or iPad for school or pens pencils notebooks bags water bottles, all this money wasted because a person is attracted to a game and is like take my wallet and give me the game. Video games should be banned because of social problems It causes anxiety social phobia poor grades in school, dictated gamers neglect their relationships with friends and family and video games could cause depression and shyness, all that will leave him in his room isolated from the world in his room lonely playing video games slowly dying of the health problems that are caused by video games, people stay in there room for more than 10 house playing video games, people get sick and not go to the hospital because of their shyness and need a person to get them to the hospital, his family or friends are not always there and there has been incidents that people have died because of there isolation from the world and kept playing video games while they were sick and were too shy to talk to anybody.

Analysis Of Othello By William Shakespeare - 1378 Words

Xavier Roberson Ms.milliner EES21GH-02 01/20/17 Final paper Throughout the play Othello by William Shakespeare, we sit in on the life of an African American military commander, or Moor, who was deceived by a jealous under officer named Iago. Iago’s only motive for deceiving the Moor was animosity because Othello did not promote him to Lieutenant. With the help of a passive man named Roderigo, Iago was able to convince Othello that his wife had cheated on him with the man Othello did promote to Lieutenant, named Cassio. After convincing the Moor of his wife’s â€Å"adultery† Iago was able to coerce Othello into murdering his wife Desdemona. All of the characters attempted to achieve major and minor goals using their own set of tactics. Four†¦show more content†¦People with this mindset don’t take stumps in the road as red lights. They view them as stop signs. They slow down, look around, and keep moving. Roderigo is a hopeless romantic who tragically fell in love with Desdemona. With her status as Othelloà ¢â‚¬â„¢s wife it is obvious that his love was not returned. Unluckily for Roderigo he has a fixed mindset. After Othello married Roderigo’s love interest he felt as though his life was meaningless. He took is misfortunate love life as a direct reflection of who he is. With his love interest absent from his life he thought he should be as well. In Act one scene three, after Desdemona professes her love for the Moor to her father, Roderigo faces the fact that he may never have her. He sadly approaches Iago to ask him what he should do with his life. Disapproving of Iago’s answer to just sleep Roderigo replies, â€Å" I will incontinently drown myself/...It is silliness to live when to live is torment;/ and then have we a prescription to die when death is /our physician†(1.3.300-305). Roderigo believes that because he failed at gaining the heart of Desdemona, he has failed at life and does not deserve to keep living, thus displaying his fixed mindset. Cassio on the other hand was fortunate enough to have the growth mindset. After falling into Iago’s trap, Cassio gets drunk and has an uncivil fight with Montano, the governor of Cyprus. This drunken mistake costs Cassio his position as lieutenant.Show MoreRelatedOthello Analysis : Othello By William Shakespeare1115 Words   |  5 PagesRiley Thompson Professor Grill LIT 200 2 November 2014 Othello Analysis Assignment Othello, a play that was written in 1604 by William Shakespeare, is an example of a type of story called a â€Å"tragedy.† Throughout the course of the work, Othello proves himself to be very easily misled, despite his heroic status. This causes him to lose his ability to make good judgments and decisions. Even though Othello had a reputation as a hero, he ends up being one of the most gullible characters in the play whenRead MoreAnalysis Of Othello By William Shakespeare Essay2413 Words   |  10 Pagesprocess, such as a process known as Classical Conditioning. Mind manipulation has been presented by villains throughout movies, novels, and even plays. The play Othello, written around 1603 by William Shakespeare, with the villain character Iago, is characterized as a jealous, hubris, sinister, crafty, and manipulative being. William Shakespeare has managed to write a tragic play where he used Iago’s malicious words to provide early Classical Conditioning, to cloud Ot hello’s mind of critical thoughtsRead MoreAnalysis Of Othello By William Shakespeare1579 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily without worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1436 Words   |  6 PagesRasheed Patrick Ms. Milliner EES21QH-01 01/17/17 Final Paper In Othello every character has their own personalities that makes them the person they are. In Othello there are characters that show true grit, a fixed mindset, and a growth mindset. Each characters are different which makes the book even more interesting. True grit means to endure and push through to do something better no matter what it takes. An example of grit is studying for a long period of time for a test and enduring the amountRead MoreAnalysis Of Othello By William Shakespeare1240 Words   |  5 PagesRationale In Part Four of the course, Critical Study, we studied Shakespeare’s tragedy, Othello. This is a play that comprises of enduring themes of love, betrayal, jealousy, appearance versus reality, racism, and revenge. I chose to write a diary for this play because we are only presented with the facade of these characters. Throughout the play, the audience is left to wonder what goes on behind the scenes. And the only way to achieve this is to put ourselves in their shoes in order to experienceRead MoreAnalysis Of Othello By William Shakespeare865 Words   |  4 PagesHandkerchief William Shakespeare is a famous writer had written lot of poetry, stories, dramas etc. In his drama, he usually has a sad ending. He introduces a clue that diverts a character’s mind and thought. One of his plays named â€Å"Othello† he introduces a handkerchief as a clue that had diverted different characters’ thoughts. That handkerchief changed from a love token into a source of suspicion in Othello’s mind. In this story, main character named Othello, who gave that handkerchief to his wifeRead MoreAnalysis Of Othello By William Shakespeare1505 Words   |  7 PagesQuanisha Taylor Dr. Traylor English 1102 16 November 2015 Sadistic Motives In William Shakespeare’s play Othello Iago has the ability to charm and convince people of his loyalty and honesty. Iago immediately introduced his malicious desire for revenge, but he had no proven reason for his actions. Throughout the play Iago devises a devious plan to convince the other characters of his cunning contrivance. Iago treats others as the fool with no intentions of caring about their feelings. Behind hisRead MoreAnalysis Of Othello By William Shakespeare1575 Words   |  7 Pagesdiscriminated against due to your race? In Othello by William Shakespeare the theme of race is evident through out the play and is a very critical aspect towards the plot. Since Othello has a strong sense of self he is able to counter-balance the overt racism he is faced with in the beginning because he is respected and has high stature as a war general. Him and his wife lived happily without worrying what others thought of their bi-racial marriage. But, when Othello hears rumors of his wife’s possibleRead MoreAnalysis Of Othello By William Shakespeare1090 Words   |  5 Pagesyears, women have been seen as inferior and weaker than men, while men are seen as superior and stronger than women. However, the word strong doesn t measure their physical strength, but by their strength to ignore societies standards. Othello by William Shakespeare takes place during the late 16th century a time in which women didn’t have a voice and were expected to be obedient and chaste. Although this was the case for many women, Emilia is a strong character because she stood up for what she believedRead MoreAnalysis Of Othello By William Shakespeare Essay1606 Words   |  7 PagesThe theme of power is explored in various ways throughout ‘Othello’, Shakespeare uses the vulnerability of characters’ flaws to allow power shifts to occur through manipulation. The Elizabethan value consensus highlights the difference in gender roles, with societal expectations being defined by the divine order. The limitations of social mobility provide a strong platform for the theme of power to be embedded upon, with characters such as Desdemona and Emilia representing the struggle that women

Performance Enhancing Drugs For Sports Essay - 1514 Words

Performance-Enhancing Drugs in Sports A tremendously large problem in sports is whether or not athletes should be able to use performance enhancing drugs. To most people, it doesn t make any sense for athletes to be using them. They have to know what affect it has on their body not only physically, but also mentally. Around the early 2000’s is when all this starting coming up and it has made a dramatic impact on the sports world. The few people who want performance-enhancing drugs in sports don’t worry about the damage they do to athletes’ bodies, but want more excitement in that certain sport. Even though steroid use can drastically enhance the abilities of players and make the sport more fun to watch, it shouldn t be allowed in any professional sports. They can harm the athlete using them as well as make that specific athlete look like a bad role model and also will create an unfair advantage in the sport they are playing. In the disagreements about the use o f performance enhancing drugs, there are two completely different perspectives on it. One side being against them and one side being for them. The side being for performance enhancers think it’s more exciting to watch a sport because of the advantages it gives the athlete. For example, MLB players hit the ball much further then they normally would or NBA players being able to play more minutes. â€Å"So if we really want to level the playing field it may be time to head in the other direction: legalize performanceShow MoreRelatedPerformance-Enhancing Drugs in Sports1078 Words   |  4 Pagesï » ¿Performance-enhancing drugs in sports: A literature review A number of prominent athletes have recently experienced a fall from grace, because of the revelation that they used performance-enhancing drugs. Perhaps the most famous example of this phenomenon is Lance Armstrong. In an advertisement for Nike that his former sponsor now no doubt regrets, Armstrong is shown asking the viewer what am I on? Im on my bike, busting my ass six hours a day. Professional cycling is often cited as one ofRead MorePerformance Enhancing Drugs For Sports1227 Words   |  5 PagesPerformance Enhancing Drugs Sport records are becoming harder   to break and seeing records are starting to become a thing of the past.. Players aren’t being able to hit these home runs or score long touchdown’s. Injured   players are getting kicked off the team or even quit because they can’t get to their peak performance that they were at before they got injured.   If more players were to use performance enhancing drugs they would be able to compete to the performance of past players. A performanceRead MorePerformance Enhancing Drugs in Sports1686 Words   |  7 PagesPerformance Enhancing Drugs in Sports Athletes use performance enhancing drugs to boost their game. The professionals who use these drugs are ruining the integrity of the game. Many people don’t understand why professional athletes would go to such extreme measures to be better when they have already proven themselves. Athletes are just taking away from their natural ability by using these dangerous drugs. The risk of using performance enhancing drugs is a lot greater than the reward, because anRead MorePerformance Enhancing Drugs in Sports1207 Words   |  5 PagesThe growth and use of performance enhancing drugs makes them no longer a taboo subject among professional athletes, and is starting to become in fact rampant among athletes. There appears to be no end in sight when leagues like the NFL and NCAA have weak testing programs. Traditional locker rooms in the NFL have a few steroid users and have many HGH abusers due to the NFL’s weak testing programs. HGH has become a rampant issue for the NFL, because it allows the average NFL player to gain an edgeRead MorePerformance Enhancing Drugs in Sports527 Words   |  2 Pagesuse of performance-enhancing steroids in sports is forming a problem. The sports that they play end up being cheated by these frauds. This is a disgusting epidemic. For example, â€Å"The National Institute on Drug Abuse (NIDA) recently estimated that over half of a million 8th through 10th grade students are abusing AAS, and that many high school seniors do not believe their use constitutes a health risk† (steroidabuse.com). The problem exists in professional sports and below. Steroid use in sports is becomingRead MorePerformance Of Sports And Performance Enhancing Drugs2051 Words   |  9 PagesPerformance Enhancers in Elite Sports Performance enhancing drugs are as old as sports themselves. Even the ancient athlete that competed in some of the first Olympic Games were know to use substances to boost their performance. It is on record that â€Å"Olympian Thomas Hicks won the marathon after receiving an injection of strychnine during the race in the third Olympiad†. (Savulescu, 1) It wasn’t until the 70’s that athletes began being tested for performance enhancing drugs and they became bannedRead MorePerformance Enhancing Drugs For Professional Sports1703 Words   |  7 Pagesthe use of performance enhancing drugs. The debate on whether or not performance enhancing substances should be allowed in professional sports has been going on for years, decades even. Many believe that using steroids and other performance enhancers should automatically disqualify an athlete from ever being able to be a member of the Hall of Fame, in sports in general, not just in Major League Baseball. However, there is an argument to be made to make the use of performance enhancing drugs legal inRead MoreSports and Performance Enhancing Drugs Essay1221 Words   |  5 PagesPerformance enhancing drugs in todays pro sports have become a big deal, because of health stimulants and the benefits that such studies have on good development of the person and on fair athletic games. Pediatricians or traine rs can play a huge role in helping the athlete or player that is using or taking performance enhancing drugs. By taking factual info about the true benefits and medical problems of these drugs and giving information about healthy food and working out. Tries to create a changeRead More Performance-Enhancing Drugs in Sports Essay1678 Words   |  7 PagesPerformance-Enhancing Drugs in Sports In all areas of sports, professional, college, and even high school, there is widespread illegal use of performance-enhancing drugs. Although there are many reasons for athletes to choose to use these drugs, the cost of such use, both to the athlete and to society can be extraordinarily high. It is important to understand why performance-enhancing drugs are used and what are the consequences of their use to the athlete and society. One of theRead MorePerformance Enhancing Drugs Sports Today1476 Words   |  6 PagesResearch, period 3 December 15, 2013 Performance Enhancing Drugs In Sports Today Performance enhancing drugs, or steroids, have long been in the lifestyle of athletes. Many famous athletes like Barry Bonds, Alex Rodriguez, Marion Jones and Lance Armstrong have all confessed to the use of steroids. Celebrities like actor Charlie Sheen and ex Governor of California, Arnold Schwarzenegger, have also admitted to using steroids in the past. Performance enhancing drugs are a dangerous form of medicine

Marketing Strategies for Low Income Consumers Unilever free essay sample

In 1957 OMO, the countries first detergent, was launched and grew to be Unilever’s most successful brand commanding 52% of the market share. Completing the detergent portfolio are Minerva, which is sold as both soap and detergent powder and Campeiro, their price based brand. Together the Unilever portfolio commands 81% of the market. We will write a custom essay sample on Marketing Strategies for Low Income Consumers Unilever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Upon review of the company’s strategic options positive economic forces in Brazil have presented Unilever with the viable option of pursuing the low income consumer market. Currently their price based brand Campeiro is priced affordably but does not meet low income needs for perceived product attributes and as such only retains 6% of the market. Management are concerned this presents a chink in Unilever’s armour presenting an opportunity for Proctor and Gamble to attack and grow in this segment. Unilever had fallen victim to this strategy in India whereby a low priced detergent â€Å"Nirma† was developed and targeted at low income consumers and quickly gained 48% of the market. 3 2 Brazil Brazil is a country with a population of approximately 170m. It’s predominately split into two regions, the northeast with a population of 48m and the southeast with a population of 73m. The northeast and the southeast regions vary greatly with regards to a number of issues related to the detergent and soap markets. Firstly income and education levels vary, as do cultural values and norms. A Pest analysis of the North East can highlight some of the implications of these differences. Political – N/A Economic – Brazil is said to have experienced cycles of recessions and recoveries over the past 30 years. The country made a significant economic leap with the Plano Real which saw the introduction of a new currency, the Reais which controlled inflation leading to a boom that particularly benefitted low income consumers boosting their purchasing power by 27%. However, while Brazil’s per capita income was â‚ ¬4420, this was significantly lower in North Eastern Brazil at â‚ ¬2250 reflecting the developmental and economic divide between North and South. Socio-Cultural – The illiteracy levels in North Eastern Brazil are high above the national average at 40% which will impact communication and promotional strategies.